For the first time, the world is paying attention to what happens below the surface and assessing more clearly the value that soil provides. Soil carbon tells much of that story: soils rich in organic matter hold water better, support more biological activity, and tend to be more productive and resilient over time. 

A ton of CO₂ sequestered in soil became something a company would pay for, and suddenly the invisible work happening underground had quantifiable value. Monitoring, Reporting and Verification (MRV) is the measurement structure that enables interested stakeholders to get the full picture of the state of soils within their supply chain or for their carbon farming projects. Carbon was where the market started. It won't be where it ends.

Here at Seqana, carbon MRV is the discipline the whole company is built on. It is where we developed our remote sensing models into tools like Digital Soil Maps, products that maximize return on investment, and standards that provide clarity and rigor to the entire market. It's the technical foundation that makes our insights defensible to a regulator, a financier, or a buyer. 

Soil carbon is also the first signal the market learned to read, and the easiest to put a number on. But the value locked in healthy soil is far larger: resilience against drought and crop failure, yield stability, water retention, biodiversity, cheaper capital for the farmers doing the work.

Recent research puts the cost of soil degradation in the EU alone at more than EUR 50 billion per year, with over 60% of EU soils currently in poor health. And new field-level data from France shows that farms with advanced regenerative practices lost around a third of the yield that conventional farms lost during the 2023 droughts. These are early data points in a growing body of evidence. Soil health insights make it possible to quantify these improvements more proactively and give stakeholders data that they can plan around. 

Carbon is the first line in a much longer ledger of soil health indicators, not the last.

Seqana built the foundation to read that ledger honestly. Ground-truth data paired with digital soil monitoring resulting in defensible SOC quantification. Without that rigor, soil outcomes are difficult to understand. With it, they become something others can build on.

And building on top it is exactly the point.

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We are the measurement layer. 

Think of the best weather companies. They don't fly the planes or plant the crops, but farmers, logistics operators, and energy traders all make better decisions because of them. They measure the atmosphere better than anyone, and a whole ecosystem grows on top of that measurement. It doesn't compete with what's built on it. It makes all of it possible.

That's where Seqana sits for soil. We are the eyes and ears. We make the invisible visible and show how the soil changes over time. With measurement that is accurate and defensible, we turn soil health insights into actionable soil intelligence. We don't farm, we don't lend, we don't own the supply chain. We provide the layer the rest is built on.

This is deliberate. The insurer pricing climate risk, the CPG decarbonizing its supply chain, the agri-lender underwriting a transition loan, the agronomist advising a farmer: none of them has to become a soil-measurement company to do their job better. They build on us. 

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Building insights that provide value throughout the entire supply chain.

Once soil health is assessed properly, the value compounds. The same dataset that proves a carbon removal also signals lower risk, more stable yields, and a stronger case for capital. Each of those is real value to the different players. When these insights are stacked together, they make the economics of regenerative agriculture concrete. For the first time, a CPG can look at a region and see why paying its farmers to transition provides them with a high return on investment.

Making soil outcomes provable is only part of the job. The value those outcomes represent needs to reach the farmers doing the work: the ones changing practices, taking the risk, and waiting several years for their impact to be quantifiable. But without clear, defensible quantification, the value of that work gets lost in the supply chain before it reaches them. By giving every player in the supply chain a defensible view of what is happening in the soil, we help ensure that the CPG paying for transition, the lender pricing lower risk, and the insurer rewarding healthier ground can all trace that value back to the farmer responsible for the changes in outcomes.

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From intelligence to an asset class

Measurable, comparable, standardized soil health metrics across different use cases enables bespoke, one-off deals to evolve into a market that capital can flow into at scale. So we help write the standards to enable this development. Through co-authoring Verra's VM0042 v3 and contributing to the EU CRCF, Seqana embeds its science directly into the frameworks the market builds on. 

As those standards expand beyond carbon into soil health, biodiversity, and emerging value pools, the flywheel effect kicks in: the clarity in the methodology attracts more projects, more projects produce more data, and more data draws more capital into the space. The EU Carbon Removals and Carbon Farming regulation alone could generate up to EUR 6 billion per year in certified soil carbon revenue. With standards, soil becomes an investable nature asset with standardized requirements and quantifiable outcomes. 

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Seqana's next chapter

This is where Seqana is heading. Carbon proved the model and it stays at the core of everything we build. With our latest funding round, we are expanding into additional soil health indicators, deepening the standards that make those outcomes investable, and widening the measurement layer that others build their products on. Every step funnels more capital toward the regenerative transition and ultimately toward the farmer doing the work in the ground.

Resilience starts below the surface. The science is getting clearer, the standards are catching up, and the market is beginning to move. Our job is to make soil health measurable, actionable, and investable to build a market that builds resilient food systems and ensures that the value can be traced back to those who are doing the implementation. 

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Onwards!

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